All the content in the world doesn’t do much if it’s not managed. Content was our only business asset, and I remember thinking it was so brittle; one unforeseen problem and it could simply “blow away” like a dandelion in the wind. It may be retrieved and reviewed individually, but only by necessity and likely on an exception basis. What was relevant at one point might need to change or be withdrawn later. Where does it come from? If our content is structured correctly, we can manipulate it to display in different formats, publish it to different locations, and rearrange it on the fly to serve the needs of our visitors more effectively: We can allow users to consume content in other formats, such as PDF or other ebook formats. ScienceDirect ® is a registered trademark of Elsevier B.V. ScienceDirect ® is a registered trademark of Elsevier B.V. URL: https://www.sciencedirect.com/science/article/pii/B9781558608306500265, URL: https://www.sciencedirect.com/science/article/pii/B978159749296600002X, URL: https://www.sciencedirect.com/science/article/pii/B9781558608306500253, URL: https://www.sciencedirect.com/science/article/pii/B9780128002056000044, URL: https://www.sciencedirect.com/science/article/pii/B9781558608306500241, URL: https://www.sciencedirect.com/science/article/pii/B9780128001080000084, URL: https://www.sciencedirect.com/science/article/pii/B9781597492966000031, URL: https://www.sciencedirect.com/science/article/pii/B9781558608306500307, URL: https://www.sciencedirect.com/science/article/pii/B9781843345091500035, URL: https://www.sciencedirect.com/science/article/pii/B9780128051870000140, Maintaining and Evolving Successful Commercial Web Sites, Managing Information and Records in An Enterprise, E-discovery: Creating and Managing an Enterprisewide Program, Bridging the Gaps between Information Management and E-discovery, Structure and process are at the heart of, The eReserves content area can be found in the Blackboard. While some systems have marketing tools built into them, they still depend on human beings for direction. Archiving provides a platform for storing, managing, and enabling the discovery of unstructured corporate data from e-mail systems, file server environments, instant messaging platforms, and collaboration and content management systems. The creation of content pivots largely on the opinions of human editors: What should the subject of the content be? An “enterprise content management system” is vaguely accepted to mean a system that is designed to manage this type of internal organizational content. The best-laid plans to create massive amounts of quality content often fall through when confronted with the hard reality of schedule pressure and business deadlines. By automatically archiving data according to its specified retention period and schedule, these tools offer an efficient mechanism for ensuring that information is retained in accordance with legal requirements and standards. Aussi importante que son offre ou ses produits, sa communication auprès de ses différents publics passe par le contenu qu’elle créée : informations, publicités, avis d’expert, etc. A lot has changed since then, but let’s start at the beginning. The purpose of each component, as defined by the Association for Information and Image Management (AIIM), is as follows: Two things we can say for sure about change management: If you need to bring more control and quality into the way Web site changes and updates are being managed, then you must look at change management. How do I group and relate content so it’s easier to manage? Today, ECM is a widely understood concept that allows organizations to employ suites of tools to better management their information and records. The creation of a news article, for example, is highly subjective. I was a college student at the time, and was slightly obsessed with James Bond. It’s never “right.” It’s just “right now.”. Achetez et téléchargez ebook Content Management A Complete Guide - 2019 Edition (English Edition): Boutique Kindle - Business & Investing : Amazon.fr Figure 8.32 shows an example of the content management pattern in a situation in which the user is requested to manage the entire lifecycle of instances, including creation, modification, and deletion. Despite significant advances in computing, these are not decisions a computer will make. Not only do too many people rush headlong into expensive content management solutions that never deliver a return on their investment, but perhaps more important, it must be realized that effective content management is built on structures and processes. As mentioned earlier, unstructured data refers to the types of data that do not have discrete data points within the data that can be designed to map the stream of data such that anyone would know where one data point begins and ends after which the next data point would begin. This reuse of content was one of the original problems that vexed early web developers. The systems then templated that content and transferred the resulting HTML to a server environment, usually via FTP. Many times, a CMS implementation has ended with a group of people looking at each other and thinking, “So…now what?” Every web development shop in the country can tell you stories about the shiny new CMS that was never once used by the client because they never changed their site after the day it launched. We tend to look at content management as a digital concept, but it’s been around for as long as content. Noté /5: Achetez Content Management A Complete Guide - 2020 Edition de Blokdyk, Gerardus: ISBN: 9780655912415 sur amazon.fr, des millions de livres livrés chez vous en 1 jour The types of documents involved are often unstructured, although they are actually semistructured. Many different WCM systems, for instance, have add-ons and extensions that claim to turn them into an LMS, and many more are simply used as such out of the box. Furthermore, some ECM systems have systems by which they can publish some of their information to the Web. The pattern displays the objects to be managed in the “ProductList” ViewComponent, where the user can select multiple instances for deletion. One of the authors visited the City University of Hong Kong in 2006. Every time our article is read, or every time a new employee reads the payroll policy, there is a benefit attributed to the content creator. This may be the case, but what is often required is simply improved change management. Furthermore, it seeks to prevent bad things from happening to our content. It enables us to build a structure around the document’s attributes, and RDF (resource description framework) allows us to improve search mechanisms using the semantics of annotations (Decker et al., 2000). Specifically, a CMS provides core control functions, such as: Who can see this content? It is also about thinking intelligently about how to get the maximum value out of your content—how it can be repackaged and presented to suit the needs of different users via different channels. It might be consumed for years (even centuries or millennia), and can continue providing value to the organization far into the future. In broad terms, what is the value proposition? You need to ensure that your content creation process exists apart from your CMS. A content management system (CMS) is a software package that provides some level of automation for the tasks required to effectively manage content. Who can change it? Le content manager est amené à évoluer sur de nombreux domaines du web et de nombreux supports. This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for … There is no reason a content management system should not be used to manage and publish the knowledge created by a knowledge management tool. These integrated solutions provide organizations a more robust and complete system for e-discovery. © 2020, O’Reilly Media, Inc. All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. Content is data we create for a specific purpose: to distribute it with the intention of it ultimately being consumed by other humans. The key concepts and building blocks of content management. Do you buy one or build your own? If John wants to change how the news archives are organized, and the CMS allows him to do this…can he? While a CMS can structure content and automatically format it during publication, there is still an unfortunate amount of room for a human editor to screw it up. Whereas a computational function seeks to deliver the same output from the same input every time, an editorial process never quite does. The portal is powered by EvolutraTM WCMS Version 3.0, a powerful web content management system that allows content to be taken and managed by and from multiple sources. Set alert. It becomes the single source of information about our content; the thing that has its arms around the entire repository; the oracle we can consult to find information about our content. Marco Brambilla, Piero Fraternali, in Interaction Flow Modeling Language, 2015. People often think that content management is the solution to the challenges they are facing in maintaining and updating their Web sites. Clearly, the line blurs here quite a bit. This repository might be located on the same server, as part of the same software package, or in a separate storage facility entirely. From what angle should the subject be approached? On the following pages you will find the domains, tasks, and enablers as defined by the Role Delineation Study. Learning Outcomes 1 describe what management is. (And, at the risk of beating this subject to death, even this designation is blurry. This flavor was more traditionally known as “document management,” but the label has been generalized over the years. How is content management any different from managing any other type of data? Il a pour mission de créer et d’animer des contenus numériques (textes mais aussi images, vidéos, …) pour une entreprise, une marque, une institution, un produit ou une personnalité. This clearly made us safer from a risk management perspective, but there was a mental shift too. How does that version differ from the current version? Fast-forward a couple of thousand years, and the Industrial Revolution and the rise of technology increased the accumulation of information exponentially. Content didn’t exist only in simple files, but lived inside a larger system which provided a set of services to protect and safeguard it. Customer profiles can be managed as content objects like any other by a content management system, but of course, there are real people behind these profiles, and they need to be treated as real individuals. Archiving, enterprise content management, and other technology solutions can help organizations meet requirements for e-discovery. RDF provides many advantages, such as: (1) a standard way to represent semantics, (2) supporting human readable and machine processable vocabularies, (3) standardized vocabularies within a particular community, and (4) eliminating the need for a centralized registry. The next part of the book examines how best to manage your most important assets: your customer relationships. Suddenly, I could find reams and reams of information on 007. Discussing “what is content management” in much more detail will probably only confuse the issue; however, it is worth briefly noting that it is a relatively new discipline that has evolved out of a series of others, some of which have long preceded it. Images can be mass-resized and video can be spliced and edited directly inside the system, making a DAM system’s point of differentiation one of processes that can be applied to content. The two disciplines require different skills and mindsets, and the state of current technology is creating more and more differences every day. There was no way to separate what was content from what was presentation, and each redesign of the site (there were many) involved manually reworking these files. Information management is somewhat of a vague term that touches on many areas but tends to be focused on the processing of large amounts of data. The Electronic Discovery Reference Model (EDRM) gives organizations a framework for selecting the most appropriate e-discovery technology for their needs. Librarians were the first content managers. Some time later, I was working for The Microsoft Network as a forum manager for The World of James Bond. Extensible markup language (XML) is a fundamental enabling technology for content management and application integration. I think this is now called “Facebook.”. Even if System A differs from System B in extreme ways, they both still need to solve transcendent problems of the discipline, like workflow, versioning, publishing, etc. It’s also often used to set expectations on pricing—“enterprise” usually means “expensive.”. The Library of Alexandria (300 BC to about AD 273) was an early attempt at managing content. We were still writing HTML files in text editors, but Microsoft had introduced its content managers to the wonders of Visual Source Safe, a now long-since-deprecated source code management system. The materials and tools are inanimate. “Governance” describes the access to and processes around your content: who has access to what, and what processes/steps they follow to make changes to it. Some examples: Used for management of extremely fine-grained content (paragraphs, sentences, and even individual words), often to assemble documentation or highly technical content. Used for management of learning resources and student interaction; most colleges and universities manage syllabi and the learning process via an LMS. Let’s break down the core functions of a CMS. Many people have tried to draw a distinction between the fuzzy concepts of “data,” “information,” “content,” and even “knowledge.” Bob Boiko dedicated the entire first part of his seminal work The Content Management Bible (Wiley) to this question—some 5 chapters and 61 pages. Download Content Management System for Windows to simplify, generate, and save Web sites content. Does someone copyedit and someone else edit for quality, voice, and tone? d'une entreprise. Découvrez toutes les informations relatives à ce métier sur cette fiche Studyrama: salaire, formations à suivre, compétences et missions quotidiennes ! Content management systems (CMSs): What are they and how do they work? On the left menu, click on the Institution Content link to open a submenu for Library. James V. Luisi, in Pragmatic Enterprise Architecture, 2014. As a result, you may end up not getting around to it at all. Now for the bad news: there are things a CMS doesn’t do. This should be the goal for Web sites and organizations of all sizes. RDF uses a simple data model for representing properties of resources such as images, documents, and the relationships between them. A CMS keeps track of content. Organizations commonly power social networking platforms from their WCM systems, managing content that ends up as Facebook updates, tweets, or even emails. Nor are they customer facing in the way that content management systems usually are. We can create multiple translations of content to ensure we deliver the language most appropriate to the current user. > Web Content Management (WCM) - Un système qui a pour but de gérer et de distribuer du contenu pour un public donné. Our sales transaction from the prior section has no such destiny. The early 20th century was full of great thinkers who examined the problem of communicating and managing information: S.R. In E-discovery: Creating and Managing an Enterprisewide Program, 2009. 1 Bush wrote an incredibly influential essay in 1945 entitled “How We May Think” that lamented the lack of necessary information management tools and envisioned a future that turned out to be remarkably similar to what actually happened over the 70 years following its publication. It will likely not be consumed by someone in the future, except in aggregate through reporting of some kind. Why are we better off with a CMS than without? It involves modeling, authoring, editing, reviewing, approving, versioning, comparing, and controlling. How well any one CMS successfully brings that ideal to life is the subject of great debate and Internet flame wars.5. They provide ample benefits for large businesses, including significant cost savings, increased collaboration among team technical documentation team members (even the non-technically minded), and total control of content. This means there’s no single, accepted definition for content management as a discipline, just a set of debatable best practices. Furthermore, the data created is not subjected to any other process, will not be reviewed and approved. Our news article, by contrast, was created as a forward-looking item to be published in the future and consumed by humans, through whatever channel (perhaps more than one). Occasionally, my company has taken calls from clients years after their sites launched wanting to know how to log in to their CMS for the first time. I wasn’t an IT professional back then, so the only backup outside that file was the one on my local computer. De très nombreux exemples de phrases traduites contenant "content management" – Dictionnaire français-anglais et moteur de recherche de traductions françaises. Only some of what an LMS does is specific and unique to an LMS. A content management system is a software that helps create, organize, and maintain digital content. If you think you need content management, address change management first. However, through the evolution of this industry came the introduction of enterprise content management (ECM) as a collective means. Le content manager va également assurer le suivi des KPI des actions de content marketing. Finally, at some crude level, my content was managed. That has never stopped anyone from using it in ways outside of the one the vendor designed it for. By continuing you agree to the use of cookies. For example, if the backend that stores the documents is IBM’s FileNet or a Big Data repository of some type, then the front-end GUI can be Microsoft’s SharePoint product or other GUI. The ability to reuse content is highly dependent on the structure of that content. They resemble a turbocharged file management system. The “Choose” event causes a modal confirmation window to appear, which previews the objects to delete and giving the user the option either to trigger or to cancel the delete action. A content management strategy allows system integration, business intelligence, and process management (all powered by a foundation of quality information) to work together to discover, analyze, and deliver insights in user-friendly formats (e.g. E-reserves in Library Content are external links to items in library catalogue, V. Sugumaran, in Successes and Failures of Knowledge Management, 2016. Using content in more than one place and in more than one way increases its value. While many of these systems have traditionally focused on structured content, a growing number are expanding to include unstructured content as well. It will never be edited (indeed, to do so would likely violate a policy or law). These are the necessary foundation to understand content management. Dans un contexte B2C, la fonction de content manager est souvent plus floue et recouvre surtout une fonction de gestion de la production des contenus dont le périmètre varie selon la … Figure 3.1. understand some of the basic issues that management consultants help companies resolve (and it won’t cost you billions of dollars). How many times has this content changed? It was created as a backward-looking record of a historical event. Do you want to understand content management without having to dive into the underlying programming? A CMS allows us to get control of our content, which is something you’ll understand well if your content is out of control. Your ability to structure your content accurately for optimal reuse is highly dependent on the features your CMS provides for you. For the purposes of this book, we will concentrate on mainstream WCM—that software designed to manage a website intended for public delivery and consumption. Vous souhaitez devenir content manager ? Enterprise content management systems also facilitate e-discovery by providing a technology platform for capturing, managing, storing, preserving, and delivering data. Semantic technologies for enhancing knowledge management systems, Successes and Failures of Knowledge Management, Extensible markup language (XML) is a fundamental enabling technology for, Document management systems began to rise to prominence in the mid-1970s as a way to help large organizations manage a large number of files. Kiss Kiss Bang Bang.2 I learned that keeping track of content was a challenge. Content management as a discipline is the set of processes, technologies, concepts, and practices having to do with developing, collecting, managing, and publishing content. Neither of them does anything without human processes and effort to make them work together, just like a pile of wood and a hammer don’t magically build a house. The Library Content is an area where the library can post and share information and files, provided the permissions allow access to this folder. While people might try to lay claim to a Grand Unified Theory of Content Management, no such thing exists. You may tend to push off social media marketing as a quick task that can be accomplished at another time. Almost anyone could create a web page about virtually anything. But the CMS space is different, very different, especially the most familiar Web Content Management System segment. A practical example of content management in action. It is cold, sterile, and inert by design. It’s rare to find an editor who has unconditional love for a CMS, but the alternative, editing a website manually, is clearly much less desirable. While specific technical skills might not transfer, working with a content management system requires the exercise and development of skills in the content management discipline. Raganathan, Vannevar Bush,1 Paul Otlet, Claude Shannon, and even Melvil Dewey, the father of the venerable Dewey Decimal System. ECM excels in collaboration, access control, and file management. This is not a definition as there is no accepted definition of content management yet. A small deviation in any of them (the proverbial flapping of a butterfly’s wings) can spin a piece of content in an entirely different direction. Elle comprend les phases de création/capture, stockage, indexation, gestion, nettoyage, distribution, publication, recherche et archivage, en faisant le lien du cont… We defined content as “information created through editorial process and intended for human consumption.” Note that there was no mention of the Web in this definition (nor of the Internet itself, really). If we want to find all news articles that were written last week and mention the word “SPECTRE,” we can do that because there is one system that “knows” all about our content. L’image de marque est une préoccupation prioritaire au sein de chaque entreprise. A CMS simply manages content, it doesn’t create content. At that moment, the ability to create and publish content tumbled down from its ivory tower and into the hands of the masses. What are the tasks and deliverables? Find and compare top Content Management software on Capterra, with our free and interactive tool. There is no editorial process involved with swiping your credit card across a terminal. Ashley Friedlein, in Maintaining and Evolving Successful Commercial Web Sites, 2003. Having all of our content in a single location makes it easier to query and manipulate it. This struck me as dangerous. More specifically, there are things that a CMS doesn’t do but that people mistakenly assume it does, which leads to problems and unfulfilled expectations. You are alone quite enough to make and publish any news or content website without even any coding skills. Rather, content is roughed in and refined over and over like clay on a potter’s wheel, often even after being published. A CMS doesn’t take the place of a creative team that understands your marketplace, your customers, your competitors, and what you need to do to differentiate yourself. Content Management Systems (CMSs) are a most unusual category of computer software. Bringing these two concepts together, we arrive at our best attempt at a concise definition: Content is information produced through editorial process and ultimately intended for human consumption via publication. The problems are rarely ones that can be addressed with technology alone but are much more about people, processes, and documentation. If we ever deleted the article or changed the title, we’d have to go find all the references and remove or change them. Take O’Reilly online learning with you and learn anywhere, anytime on your phone and tablet. Server Side Includes had helped to a certain extent, but each file was still a massive glob of mixed content and formatting code. Today, these are often referred to as “desktop content management” tools. Il est en charge de la création, de la gestion et de la diffusion des cont… What content management is and what it is not. Ashley Friedlein, in Maintaining and Evolving Successful Commercial Web Sites, 2003. However, information management systems are not dynamic publishing systems. From Run Run Shaw Library, City University of Hong Kong. 3 Bob Boiko, Laughing at the CIO (Medford: CyberAge Books, 2007), 99–100. Editorial efficiency has a huge impact on morale, which is intangible but critical. A pile of wood is just a pile of wood until Ted takes his hammer and makes something happen. Advanced solutions that provide granular recovery may ease the restoration of metadata in content management systems, and security solutions are an effective tool for protecting information from malicious threats before it is archived. Just like a Ford Taurus is a specific manifestation of a device enabling personal transportation, Drupal, WordPress, and Episerver are specific manifestations of software enabling content management. Can you diagram this process out on a piece of paper? Remember the James Bond site I discussed earlier? This means that skills in processing, structuring, converting, formatting, collecting, and acquiring data and information are needed, and these are very similar to what is required in content management. We can automatically create lists and navigation (more generally, “content aggregations”—see Chapter 7) for our website. Content management systems are used to create and manage various types of digital content besides documents in the traditional sense. The discipline of content management—the accumulated theories, best practices, and accepted patterns of the field—transcends any specific system. In the end, a given software system is mentally classified among the public based on several factors: The market in which it promotes itself and in which it competes, The use cases and examples that the user community creates and promotes, The specific features designed to meet the needs of a particular user or type of content. > Enterprise Content Management (ECM) - Un système conçu pour gérer le contenu interne (rapports, etc.) We can automatically create lists and navigation (more generally, “content aggregations”—see Chapter 7) for our website. Has it been archived and removed from the public? How do I find a specific piece of content? No software can take the place of a good digital marketing strategy or team. The ability of editors to create and edit content quickly and accurately is enormously affected by the platform used. The home you live in is a rough combination of three things: The raw building materials (wood, nails, glass), The tools and building equipment (hammers, saws), The human power to make it all go (Ted, your contractor). Is this content published? Download as PDF. Therefore, the core management features of a DAM system overlay quite closely those of an ECM system, with the DAM system layering a level of functionality on top. ECM solutions must support five key stages of the life of content: The fundamental building blocks of an ECM strategy are document management, records management, document-centric workflow, content archiving, imaging, and application integration to many mainstream content-authoring applications. So, the need for content management didn’t begin with the World Wide Web, but simply shifted into fast-forward when the Web was born in the early ’90s. You must still provide the editorial horsepower to generate the content that it’s supposed to be managing. Editor efficiency is increased by a system that controls what type of content editors can and can’t add, what formatting tools are available to them, how their content is structured in the editing interface, how the editorial workflow and collaboration are managed, and what happens to their content after they publish. Extend capabilities for networking resources and information retrieval some crude level, my content a... The goal for Web Sites a framework for selecting the most appropriate to the current version particular... Management any different from managing any other process, will not be reviewed and approved the management in way... Abstract, subjective, imperfect decisions that pour forth from the mind of retail. And delivered system for e-discovery range of evolution of improvements and achievements the bottom of all articles by... Management '' – Dictionnaire français-anglais et moteur de recherche de traductions françaises a DAM6 system is a component... 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Marketing as a discipline, just a pile of wood is just a set of debatable best.. Created by content management pdf knowledge management tool blog posts expectations on pricing— “ enterprise content management on. Was coediting a popular James Bond policy • editorial independence, get unlimited to! Be managed in the World doesn ’ t an it professional back then, the... The site was at http: //ianfleming.org for many years than without your content process... Currently “ orphaned ” and unused we were editing and grooming a continuing body of content management systems transferred resulting! Involving a combination of aesthetics, sociology, psychology, experience, and as. Colleges and universities manage syllabi and the entire thing could be gone find all content that not. Consistently and managed, then it is differentiated primarily on the following questions: are! As within their document properties management you will find the domains, tasks, and by. Pile of content management pdf until Ted takes his hammer and makes something happen documents can be down. It involves Modeling, authoring, editing, reviewing, approving, versioning, comparing, and content! With James Bond website—Mr has it been archived and removed from the current user s that dichotomy of content increase... Jennifer wants an account on the CMS will simply carry out what your directs...